Ahmad Shirvani - XXIX ciclo
Ahmadreza Shirvani Dastgerdi, born in 1985, admitted to doctoral program in urban and regional planning at University of Florence through XXIX international entrance exam. He is holder of MS degree in architecture from Khorasgan University in Iran. He has a considerable interest in teaching and research activities. Since the beginning of his study in M.S degree, he invited to teach a few undergraduate architectural courses at Iran Universities as a lecturer from 2009 to 2013. Meanwhile his research activities could be mentioned as publishing books and a number of articles, presentations in conferences and seminars in Iran. It should be noted that a few of his Architectural designs have been built in Isfahan. He has a tendency to rehabilitation the historic quarters in the cities. Since such quarters are in connection with other parts and quarters of the cities, they have to keep themselves in accordance with the social and economic developments of the cities. Therefore, in his point of view besides the preservation policies, considering the approaches that help such quarters to maintain their constant developments is of great importance in urban planning.
Interested scientific fields: UNESCO world heritage List, rehabilitation strategies for historic urban quarters and sites, sustainable development, City branding
Registering the quarters in UNESCO’s world heritage list is a valuable opportunity for their framework preservation, but it must be also considered that their registration in UNESCO’s world heritage list could result in some limitations in modern life style needs. Since such quarters are in connection with other parts and quarters of the cities, they have to keep themselves in accordance with the social and economic developments of the cities. Therefore, besides the preservation policies, considering the approaches that help such quarters to maintain their constant developments is of great importance in urban planning. One of the solutions to such problems is utilizing modern techniques and approaches in urban planning, as Branding is one of them. Branding the historical quarters, on one hand, thrives to sustain the economical developments of the quarters, and on the other hand it functions as a way to identify the characteristics of the quarters. Julfa quarter which is dwelled mainly by the Armenians in Isfahan is almost four hundred years old. Framework texture of the quarter and its public spaces and centers, churches, schools and its historical houses are among the most important elements that strengthen its possibility to change into an urban brand. The following study tries to plan for registering Isfahan’s Julfa quarter in UNESCO’s world heritage using urban branding approach in historical quarters’ planning; and thus, moreover protecting the quarter’s social structure, it tries to sustain its sustainable urban development.
Key words: Historical quarters, UNESCO’s world heritage, Preservation, Sustainable development, City branding, Isfahan’s Armenians’ historical quarter.